Journalism 18 -- Lecture Notes

  Copyright 1998, 1999 by Rich Cameron
 
www.cerritos.edu/journalism/talk-reporter.html
 

Talk to you? A reporter?
Do I look like a fool?


By Don Ray

Why would someone want to talk to any journalist?


She doesn't want to, but it's her job -- she has to

He believes strongly in his cause.
She wants to get the facts right -- to set the record straight.
He's outraged at something or someone.
She want to defend someone else.
His ego is so big he can't resist the exposure.
She feels guilty and and wants to confess.
He wants to defend someone else.
She want to give the impression that she's not guilty.
He's a lunatic -- doesn't have a clue how foolish he'll look.
She's a sociopath and thinks she can con the journalist.
He has a hidden agenda up his sleeve.
She's obedient and believes journalists have some kind of authority.
He thinks it's just the right thing to do.
She's getting paid by someone to talk.
He's trying to divert the journalists attention from something.
She's punishing another journalist or news outlet.
He hopes the exposure will further his career or reputation.

What would motivate a person to talk with a particular journalist?
He believes the journalist really cares.
She believes the journalist really understands the story.
He believes the journalist is likely to agree with his point of view.
She believes the journalist will somehow pay her for the interview.
He's rewarding the journalist who is more persistent.
She's rewarding the journalist who hasn't pestered her.
He wants to talk to a journalist of a particular race, sex, religion, alma mater, etc.
She cooperates with a journalist who isn't of a particular race, religion, etc.
He is impressed with the reporter's patience.
She believes the journalist will be more accurate than the others.
He believes the journalist is somehow more syphathetic or empathic.
She believes the journalist is more experienced.
He believes the journalist is more trustworthy.
The journalist came highly recommended.
She's read/seen/heard the journalists work and likes his/her work.
He believes the journalist is naive and can somehow be hoodwinked.
She believes the journalist just plain nicer.
She likes the anchors on the journalist's newscast.
He believes he might be able to score with the journalist.
She believes the journalist might help her get a job as a reporter.
He believes the reporter might have information that could be helpful.
She supports the perceived editorial position of the publication/station/network.

Look for the telltale signs of certain feelings, emotions or conditions that may play a part in someone's decision to cooperate --such as gratitude, trust, responsibility, fear, guilt , greed, curiosity, sport, lunacy, sex, ego and/or pleasure.

By Don Ray, P.O. Box 4375, Burbank, CA 91503-4375
(818) THE-NEWS, Fax: (818) 843-3223
Email donray@donray.com -- Web www.donray.com/donray
© 1998, but anyone can feel free to reproduce all or part of this if they include the above lines.
Reproduced here with permission.


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